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Local Associations

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Our association began as a group of local independent insurance agents working together on industry issues. Today, local associations are still the core of our association.

 
Find an event 
 


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Week of Giving will take place October 14 – 21, 2017. Please consider taking part in this industry-wide volunteer initiative!

Volunteer registration is now open online and we invite you to explore opportunities on the Week of Giving website at weekofgiving.iicf.org. There are already many wonderful volunteer projects posted, with convenient online sign up available, and additional projects are listed daily.

 Contacts

Kathleen Lawler

Kathleen LawlerAssistant Vice President of Education
AAI,CIC
P: 800-962-7950 EXT: 218
F: 315-432-0510
E: klawler@iiabny.org
W: www.iiabny.org

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Click to access


​​​​West-Central

Independent Insurance Agents Association of Western New York Inc.

 
Board meets before/following monthly membership meetings
 
President: Matthew Saxe
M&T Agency, Inc.
285 Delaware Ave
Suite 400
Buffalo, NY 14202
p: 716-651-4263
 
Executive Secretary: Jeanne Hellert
4003 North Freeman Road
Orchard Park, NY  14127
e: iiaawny@gmail.com
 

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David Gelia
p: 716-632-6118
e: david@uiai.com

 

Independent Insurance Agents of Monroe County Inc.

Board meets 2nd Tuesday of every month @ 12:00 p.m. at Cerame's in Winton Plaza, Rochester
 
President: Ryan Tuke
Charles H. Tuke Agency, Inc.
PO Box 93160
Rochester, NY 14692
p: 585-427-0040
e: ryantuke@tukeagency.com
 
Executive Director: Diana Barlow
IIAMC Office
54 Woodline Drive
Penfield, NY 14526
p: 585-260-6663
 

Jim Mickles
p: 585.586.8000
e:
jmickles@donallenagency.com
 

Independent Insurance Agents and Brokers of Greater Binghamton Inc.

Board meets 2nd Wednesday of every month @ 8:30 a.m.
President: Tim Cappellett
McNeil Company Inc.
PO Box 5670 Cortland NY 13045
p: 800-822-3747


Tim Cappellett
p: 607.724-0173
e:
 tcappellett@mcneilandcompany.com

Independent Insurance Agents of Central New York Inc.

Board meets 2nd Wednesday of every month @ 8:00 a.m. at the IIABNY office
 
President: Michael Crowley
Crowley Insurance Agency Inc.
202 N Center St, East Syracuse NY 13057
p: 315-437-2983
 

Nick Masterpole
p: 315.473.9622 x13

East-North

Sullivan County Association of Independent Insurance Agents

 
President: Joyce A. Salimeno, CPCU
Gersten-Hillman Agency, Inc., Monticello
p: 845-794-5544
 

Independent Insurance Agents Association of Orange County, Inc.

 
President: Doug Hutchings
Hutchings Agency, Middletown
p: 845-343-2148
 

Independent Insurance Agents of the Capital Region

President: Katie Mallia
Sykes-Mallia Associates Inc., Schenectady
p: 518-393-3618
 

Adirondack Independent Insurance Agents Association

Kevin T. O'Brien
Insurance for Glens Falls National Bank and Trust Company, Glens Falls
p: 518-415-4275
 

Independent Insurance Agents Association of Oneida, Herkimer & Madison Counties

Steve Zogby
Scalzo, Zogby & Wittig, Inc.,
New Hartford
p: 315-792-0000

Metropolitan-Suburban

Independent Insurance Agents & Brokers of Suffolk County Inc.

 
President: Eric Keiffert
Hometown Ins. Agency of L.I. Inc.
5 Orville Dr Ste 400, Bohemia NY 11716
 
Executive Director: Jeanne Abatelli
IIABSC
PO Box 316
Albertson, NY 11507-0316
p: 516-621-2209
 

Rich De La Sota
p: 631.271.6600 x4322
 

Tri-County Independent Insurance Agents Association

 
President: James Bastian
Advantage Partners, Inc.
3719 Broadway, Astoria NY 11103
p: 866-443-8859
 
Executive Director: Patricia Calvert
Tri-County IIAA
PO Box 316
Albertson, NY 11507-0316
p: 516-621-2209
 

Queens County - Andrew Chong
p: 718.359.3939
 
Nassau County - Stephen Folan
p: 516.944.9400
 

Independent Insurance Agents of Rockland County

 
President: Ron Longueira, AAI, ACSR
Milbrandt & Co Inc, New Rochelle
p: 914-738-0100
 

Independent Insurance Agents of Westchester County Inc.

 
President: Beth Hoffman
Rosen & Company
145 Bedford Rd. Suite 1
Armonk NY 10504
p: 914-939-1200
 
Executive Director: Susan Barros
IIA of Westchester County Inc. C/o Susan Barros, The Beaumont Group
465 Shirley Ln
Brick, NJ 08723-8047
p: 914-948-3331 
 


Michael Vanderwerker
p: 914.737.3430 x126
e: mikev@mhbinsurance.com
Local Associations exist to fulfill the educational, political, and business needs of our members on a localized basis in the same way that IIABNY does on a state basis and IIABA does nationally.
 
Local associations provide the opportunity for neighbor agents to band together and:
  • Discuss industry issues on a localized basis
  • Meet with fellow agents & brokers, company leaders, legislators, and other industry leaders
  • Hold information/educational sessions
  • Conduct legislative activities
  • Sponsor conferences, promotional events, golf outings and other fund-raising activities

Get involved by contacting the leader of your local association or Kathy Lawler at IIABNY!

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Approved Logos

For consumer facing stories, Trusted Choice®is the brand we want them to remember and seek out to find an agent in their area. It is important that we use the Trusted Choice logo in all communication materials NOT the IIABNY or your local association logo.​

Here is the standard Trusted Choice®logo to share with media outlets. 
 

Trusted Choice 
 

 

Web

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Black JPG
Regular Printing 

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Black JPG


Other formats are available here.


Press Release Template

Be brief, concise and include 1 to 2 main quotes. Don't try to 'sound smart' in your press release. Use professional but relaxed language. 
 
Tip: read it out loud. Would you say it that way to a friend or co-worker? If not, rework it.

IIABNY often sends press releases. Once you establish contacts, it would be great for you to forward those releases along.

A new template is coming soon for you to use to send a press release in your area!

 

One Main Contact

Each local association should have one main contact person to work with the media. This person should be friendly, responsive and detailed. They will be 'in-the-know' at all times of what is being said by their local to the media. This may, or may not be the spokesperson. 


Relationships Matter

Your relationship with local media can make the difference in being included in a story, or not. Here are a few tips:

 

  • Respond promptly when they call, they may be under tight deadline
  • Be warm and courteous - always!
  • Give factual information in the format they need.  If you are unsure about a topic, let them know you will get the correct answer and respond asap
  • Be on the same page with your team.  You don't want two people saying two different things 
  • Make sure your board knows you will be talking to the media, your topic and angle and who will be the spokesperson for that issue
    • What makes a good spokesperson?
      • ​​Credible, relaxed, comfortable, able to think and respond on their feet 
      • Make sure spokesperson is well breifed and has full understanding of the Trusted Choice brand.  They should be able to describe what the brand represents in 1-2 sentences
  • Always follow up with a Thank You
  • Follow all their social media channels and share and respond to posts

*Please let IIABNY know about the relationships you are establishing.


Content to Share

Tips & Talking Points by Issue

*The Insurance Information Institute also has great statistics, facts and figures.


One of the best values an independent insurance agent brings to their community is expertise.  That knowledge, both before and during difficult times, is something we should be proud to share.

IIABNY wants to help you develop relationships with your local media outlets so they turn to you for stories with an insurance aspect.

Before jumping in, two things to remember:

We are always here to help

Localize and personalize!  Journalists are looking for stories to tell that will matter to their local viewer, listener, or reader. Share real, authentic stories related to information they need.