Align with the 140,000+ independent insurance agents nationwide who are growing with and promoting the only insurance agent branding program of its kind, Trusted Choice®.IIABNY membership offers: Trusted Choice® branding and promotion Market access E&O coverage
  • More than 70 exclusive products and services, including employee benefits, premium finance, payroll, HR resources, remote staffing, and more!
  • Education programs
  • A helpful team of experts to answer your questions
  • Advocacy in Albany, Washington D.C., and with carriers
  • IIABA benefits
  • Connections with the information, resources, and people you need for success

Questions? Want to learn more?
Contact Jamie Deapo at 800.962.7950 x232 or

The Access 
National Brand & Website
Wouldn't it be great to have a national brand help promote you? Well, with IIABNY you can. Trusted Choice is the national brand for independent agents. As a member, you gain access to this brand that is being promoted nationally. Trusted Choice is not meant to replace your own agency brand, think of it as a stamp of approval. Logos, content, customizable advertisements - a whole toolkit at your disposal. And, your agency will be listed on the new where consumers go to find insurance from an independent agent. Should you opt in, the website will send qualified leads to you.
Market Access 
icon_access.pngWhether you need an appointment, a niche market or somewhere to place a piece of workers comp business, IIABNY has solutions for you. 

We offer great E&O products and our dedicated professional staff brings experience, market knowledge, and a commitment to customer service to ensure you receive the attention you deserve for this important protection. Plus, the superior legal team at Keidel, Weldon & Cunningham will be there if and when you need them. 

Exclusive Products & Services 
Employee benefits, premium finance, payroll that doesn't compete for your business, HR resources, remote staffing - you have access to more than 70 products and services tailored for members. Plus, you will enjoy member discounted rates, special commissions and benefit from excellent customer service. 

The Knowledge 
icon_knowledge.pngAs a multi-year recipient of the IIABA Excellence in Education Diamond Award, we are very proud of what our education program provides members. Take advantage of interesting classes with dynamic instructors in many convenient in-person and digital methods, all with special member discounts! And through MyIIABNY, you will be able to check CE history and download certificates online. 

Digital Know-How 
How well is your agency doing in the digital world? Are you winning in this space? 
IIABNY won't leave you out there not knowing what to do. 
Over 75% of consumers research personal auto online before purchasing. But, independent agencies are losing market share to direct writers. Why? Most of them haven't been competing effectively online. The Big I is providing you a solution through Project CAP. CAP brings you up to speed on the "how to's" of digital marketing and helps you reach consumers through a new search and quoting website for independent agents,  

The Support 
Team of Experts 
icon_support.pngEver wish you had someone to turn to quickly for help?  As a member, you will have access to more than 30 people you can actually call.  Technical questions, clarification on what the law allows, carrier questions, need a plan for CE credits, digital marketing help, market access or just a connection, IIABNY's team is here to help.  Members often share that access to this superstar team truly helps their agency.

We take our role as your advocate very seriously.  Whether in Albany, Washington D.C. or with a carrier, IIABNY is at the forefront of furthering the issues that are important to our independent agents. Every year, legislators and regulators introduce measures that may look good on paper, but they could cost our industry dearly in increased paperwork, record keeping, and legal work.  IIABNY is there to fight these measures for you.  Whenever you encounter an issue you need help on, please reach out to our team.​

Your IIABNY membership grants you membership in the Independent Insurance Agents & Brokers of America (IIABA). IIABA is the nation’s oldest and largest association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. 

Additional Benefits of Big "I" Membership include: 

  • Advocacy on issues that matter-- in state legislatures or on Capitol Hill; access to a national conference for agents to meet with legislators in Washington D.C.

  • Virtual University:  Leading technical insurance and agency management information.  Ask an Expert and access to an extensive research library.  Non-member subscribers pay $395 a year for this service, Free for IIABNY Members.

  • Agents Council for Technology (ACT): ACT brings together the best minds in the business to identify and share the most effective business processes, practices and technologies, in order to enhance productivity, service, marketing, sales and security. Forward thinking, this group keeps a eye on trends and shares actionable tools through webinars, articles and calls.

Best Practices
  • Benchmarking using the Best Practices Study and a Best Practices Guide offering tips and advice on how to grow your agency for the future. 
  • Trusted Choice brand and powered with Project CAP functionality: Public awareness through a national Trusted Choice® branding campaign. 

  • Virtual Risk Consultant Access 
Big I Markets
  • Big "I" Markets - giving you access to speciality niche markets 

  • Flood program in above and outside the NFIP Exclusive online market access 

  • Perpetuation through student education programs and young agent leadership development 


​​​​​​​​​How will IIABNY keep you informed and connected?

We truly value your membership and will do everything in our power to help you connect with the information, resources and people you need to further your goals.

Person to Person

dc.pngYour IIABNY team members are available when you need them.  By phone, email or in-person.  We welcome you to stop by our offices or request that a team member stops by your office anytime.

 Staff Directory​


Local and statewide events allow you the opportunity to network with industry peers, company representatives and IIABNY staffers.  We encourage you to take advantage of these activities, ranging from informational sessions to entertaining outings. 



Communicating with you on a regular basis with information that matters to you is a top priority.  You will have access to the following:

IIABNY Education (upstate or downstate edition): Stay up-to-date on class offerings to gain knowledge and/or CE credits.

Insider: IIABNY's main publication keeps members "in the know" with news, hot topics, tips and products to help your agency.

Situation Room: A breaking news e-blast to alert you to important information.

E&O Report: This incredibly useful (and very popular) information comes from the office of Keidel, Weldon and Cunningham.



The IIABNY website serves up a wealth of information available to your fingertips.  A few highlights:

  • The Member Answer Center contains frequently asked technical questions with answers and supporting documentation.  You can also "Ask Tim" a question you need help with.
  • MyIIABNY enables you to register for classes, print CE certificates and keep your company information up-to-date.
  • Blogs: Ask Tim, Advocacy Buzz, Word on the Street & Digital Marketing are updated weekly with great information.

In the social media realm, connect with us on:


Members-Only LinkedIn Group

Are you looking to become engaged on another level?  IIABNY offers many opportunities to give back to the industry.  Through board and committee positions, your voice will help shape our organization. Learn more 


Membership Products & Services 

Access your accountWe are proud to offer such a wide array of products & services (the Benefits Index gives a high-level overview). Plus, there are all of the things that we do behind the scenes, like our tremendous legislative and carrier advocacy work.

However, we know that the amount of information available can be overwhelming! Our Member Kits give you a "table of contents" for your IIABNY membership. 

Start by reminding yourself of what's available, look at your agency and where you could use help, and then LOGIN, USE & BRAND! 

​Info For Agency Key Contacts

​​Info For All Members

Please call or e-mail us with your questions and areas where you need help.
We are here for you!


 5784 Widewaters Parkway, 1st Floor
Dewitt, New York 13214
Mission Statement
The mission of the Independent Insurance Agents & Brokers of New York, Inc., working in the public’s best interest, is to advance the performance and success of independent insurance agencies and brokerages in New York.​
What We Do
The Independent Insurance Agents & Brokers of New York, Inc., commonly known as IIABNY, exists to fulfill the educational, political, and business interests of our more than 1,750 agencies and their 13,000 plus employees.
Our members are independent insurance agents and brokers, which means that they can provide consumers with a choice of products from more than one insurance company and in turn give consumers unrivaled service, and the best auto, homeowner, and business coverage to meet their changing needs.
Related Entities
IAAC, Inc., the membership services division of IIABNY, was organized in 1973 to offer the various profit-making services of the Association. The mission of IAAC is to provide financial support and membership value to IIABNY. IAAC offers insurance products for members to purchase, insurance products for members to sell to their clients, and non-insurance products for members to utilize and/or market to their clients.
IAPAC (Independent Agents Political Action Corporation) was organized in 1977 to collect funds for use in our New York State Legislative effort. Monies are donated voluntarily by the membership and contributions are made to the political campaigns of legislators who are sympathetic to the problems of small business people, particularly insurance agents.
Global Principles for Social Responsibility
Adopted in February 2009 from the American Society of Association Executives' 7 Principles for Social Responsible Associations & Non Profits, these principles promote positive progress and specifically defined expectations in areas such as human rights, labor, education, poverty, health, the environment, and anti-corruption.