Align with the 140,000+ independent insurance agents nationwide who are growing with and promoting the only insurance agent branding program of its kind, Trusted Choice®. IIABNY membership offers: Trusted Choice® branding and promotion Market access E&O coverage.
  • More than 70 exclusive products and services, including employee benefits, premium finance, payroll, HR resources, remote staffing, and more!
  • Education programs
  • A helpful team of experts to answer your questions
  • Advocacy in Albany, Washington D.C., and with carriers
  • IIABA benefits
  • Connections with the information, resources, and people you need for success

Questions? Want to learn more?
Contact Jamie Deapo at 800.962.7950 x232 or


Access your accountWe are proud to offer such a wide array of products & services (the Benefits Index gives a high-level overview). Plus, there are all of the things that we do behind the scenes, like our tremendous legislative and carrier advocacy work.

However, we know that the amount of information available can be overwhelming! Our Member Kits give you a "table of contents" for your IIABNY membership. 

Start by reminding yourself of what's available, look at your agency and where you could use help, and then LOGIN, USE & BRAND! 

​Info For Agency Key Contacts

​​Info For All Members

Please call or e-mail us with your questions and areas where you need help.
We are here for you!

The Access 
National Brand & Website
Wouldn't it be great to have a national brand help promote you? Well, with IIABNY you can. Trusted Choice is the national brand for independent agents. As a member, you gain access to this brand that is being promoted nationally. Trusted Choice is not meant to replace your own agency brand, think of it as a stamp of approval. Logos, content, customizable advertisements - a whole toolkit at your disposal. And, your agency will be listed on the new where consumers go to find insurance from an independent agent. Should you opt in, the website will send qualified leads to you.
Market Access 
icon_access.pngWhether you need an appointment, a niche market or somewhere to place a piece of workers comp business, IIABNY has solutions for you. 

We offer great E&O products and our dedicated professional staff brings experience, market knowledge, and a commitment to customer service to ensure you receive the attention you deserve for this important protection. Plus, the superior legal team at Keidel, Weldon & Cunningham will be there if and when you need them. 

Exclusive Products & Services 
Employee benefits, premium finance, payroll that doesn't compete for your business, HR resources, remote staffing - you have access to more than 70 products and services tailored for members. Plus, you will enjoy member discounted rates, special commissions and benefit from excellent customer service. 

The Knowledge 
icon_knowledge.pngAs a multi-year recipient of the IIABA Excellence in Education Diamond Award, we are very proud of what our education program provides members. Take advantage of interesting classes with dynamic instructors in many convenient in-person and digital methods, all with special member discounts! And through MyIIABNY, you will be able to check CE history and download certificates online. 

Digital Know-How 
How well is your agency doing in the digital world? Are you winning in this space? 
IIABNY won't leave you out there not knowing what to do. 
Over 75% of consumers research personal auto online before purchasing. But, independent agencies are losing market share to direct writers. Why? Most of them haven't been competing effectively online. The Big I is providing you a solution through Project CAP. CAP brings you up to speed on the "how to's" of digital marketing and helps you reach consumers through a new search and quoting website for independent agents,  

The Support 
Team of Experts 
icon_support.pngEver wish you had someone to turn to quickly for help?  As a member, you will have access to more than 30 people you can actually call.  Technical questions, clarification on what the law allows, carrier questions, need a plan for CE credits, digital marketing help, market access or just a connection, IIABNY's team is here to help.  Members often share that access to this superstar team truly helps their agency.

We take our role as your advocate very seriously.  Whether in Albany, Washington D.C. or with a carrier, IIABNY is at the forefront of furthering the issues that are important to our independent agents. Every year, legislators and regulators introduce measures that may look good on paper, but they could cost our industry dearly in increased paperwork, record keeping, and legal work.  IIABNY is there to fight these measures for you.  Whenever you encounter an issue you need help on, please reach out to our team.​

Your IIABNY membership grants you membership in the Independent Insurance Agents & Brokers of America (IIABA). IIABA is the nation’s oldest and largest association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. 

Additional Benefits of Big "I" Membership include: 

  • Advocacy on issues that matter-- in state legislatures or on Capitol Hill; access to a national conference for agents to meet with legislators in Washington D.C.

  • Virtual University:  Leading technical insurance and agency management information.  Ask an Expert and access to an extensive research library.  Non-member subscribers pay $395 a year for this service, Free for IIABNY Members.

  • Agents Council for Technology (ACT): ACT brings together the best minds in the business to identify and share the most effective business processes, practices and technologies, in order to enhance productivity, service, marketing, sales and security. Forward thinking, this group keeps a eye on trends and shares actionable tools through webinars, articles and calls.

Best Practices
  • Benchmarking using the Best Practices Study and a Best Practices Guide offering tips and advice on how to grow your agency for the future. 
  • Trusted Choice brand and powered with Project CAP functionality: Public awareness through a national Trusted Choice® branding campaign. 

  • Virtual Risk Consultant Access 
Big I Markets
  • Big "I" Markets - giving you access to speciality niche markets 

  • Flood program in above and outside the NFIP Exclusive online market access 

  • Perpetuation through student education programs and young agent leadership development 


​​​​​​​​​How will IIABNY keep you informed and connected?

We truly value your membership and will do everything in our power to help you connect with the information, resources and people you need to further your goals.

Person to Person

dc.pngYour IIABNY team members are available when you need them.  By phone, email or in-person.  We welcome you to stop by our offices or request that a team member stops by your office anytime.

 Staff Directory​


Local and statewide events allow you the opportunity to network with industry peers, company representatives and IIABNY staffers.  We encourage you to take advantage of these activities, ranging from informational sessions to entertaining outings. 



Communicating with you on a regular basis with information that matters to you is a top priority.  You will have access to the following:

IIABNY Education (upstate or downstate edition): Stay up-to-date on class offerings to gain knowledge and/or CE credits.

Insider: IIABNY's main publication keeps members "in the know" with news, hot topics, tips and products to help your agency.

Situation Room: A breaking news e-blast to alert you to important information.

E&O Report: This incredibly useful (and very popular) information comes from the office of Keidel, Weldon and Cunningham.



The IIABNY website serves up a wealth of information available to your fingertips.  A few highlights:

  • The Member Answer Center contains frequently asked technical questions with answers and supporting documentation.  You can also "Ask Tim" a question you need help with.
  • MyIIABNY enables you to register for classes, print CE certificates and keep your company information up-to-date.
  • Blogs: Ask Tim, Advocacy Buzz, Word on the Street & Digital Marketing are updated weekly with great information.

In the social media realm, connect with us on:


Members-Only LinkedIn Group

Are you looking to become engaged on another level?  IIABNY offers many opportunities to give back to the industry.  Through board and committee positions, your voice will help shape our organization. Learn more 



 5784 Widewaters Parkway, 1st Floor
Dewitt, New York 13214
Mission Statement
The mission of the Independent Insurance Agents & Brokers of New York, Inc., working in the public’s best interest, is to advance the performance and success of independent insurance agencies and brokerages in New York.​
What We Do
The Independent Insurance Agents & Brokers of New York, Inc., commonly known as IIABNY, exists to fulfill the educational, political, and business interests of our more than 1,750 agencies and their 13,000 plus employees.
Our members are independent insurance agents and brokers, which means that they can provide consumers with a choice of products from more than one insurance company and in turn give consumers unrivaled service, and the best auto, homeowner, and business coverage to meet their changing needs.
Related Entities
IAAC, Inc., the membership services division of IIABNY, was organized in 1973 to offer the various profit-making services of the Association. The mission of IAAC is to provide financial support and membership value to IIABNY. IAAC offers insurance products for members to purchase, insurance products for members to sell to their clients, and non-insurance products for members to utilize and/or market to their clients.
IAPAC (Independent Agents Political Action Corporation) was organized in 1977 to collect funds for use in our New York State Legislative effort. Monies are donated voluntarily by the membership and contributions are made to the political campaigns of legislators who are sympathetic to the problems of small business people, particularly insurance agents.
Global Principles for Social Responsibility
Adopted in February 2009 from the American Society of Association Executives' 7 Principles for Social Responsible Associations & Non Profits, these principles promote positive progress and specifically defined expectations in areas such as human rights, labor, education, poverty, health, the environment, and anti-corruption.

Our networking group for those under 40 or new to the industry.​

Our school-to-work insuance program that brings professionals and students together.

Local Associations
These smaller, organized groups allow you to meet with fellow agents and brokers, company leaders, legislators and other industry leaders in your local area.

Get involved as a committee, task force, or board member.


Donate to your state & federal political action committees.

Everything you need to activate grassroot initiatives including looking up your legislator, tracking bills, and sending prepared messages to your legislators on important issues.

Support our Support New York Partners.

IIABNY's in-house experts share insights, info & articles.


Connect with us on Facebook.
Join the conversation on LinkedIn.

Follow us on Twitter.


Who We Are

We're a professional skills development and networking group for the under 40 crowd (or those who are new to the independent insurance industry). Anyone involved in or supporting the insurance industry, including all agency and company personnel, can participate. We offer:

  • Training sessions
  • Seminars
  • Networking events
  • Conferences across the state
  • Opportunity to participate in national Big “I” Young Agents events

Join Us

Download our application form here.

Find an EventWhat's Planned


Find an upcoming event on our Event Calendar.


Web2_0.pngConnect With Us 

 Stay connected with Next Gens!

Become a fan on Facebook® or join IIABNY's LinkedIn group.


NextGen_small.jpgWear Our Logo With Pride

Put the Next Gen logo on your favorite apparel!

Order items from the IIABNY Lands End e-store and pay just $5.95 to add an embroidered logo.

SupportedBy_Logo.jpgSponsorship Opportunities

As a sponsor of the Next Generation of Insurance Professionals, you can capitalize on the enthusiasm Next Gens bring to their meetings and make valuable contacts that will become lifelong relationships.
  • Sponsors will be recognized at regional events in your area.
  • You will receive a complimentary registration to one of those regional events.
  • Your company will have the invaluable opportunity to network with these young professionals at events and walk away with a host of fresh relationships with the best and brightest Next Generation Insurance Professionals in the area.

Contact Kathy Lawler at 800.962.7950 x218 if you are interested in becoming a sponsor!



Congratulations to the
2016 Joel S. Pollack
 Young Agent of the Year!
Ashley Engl
Lawley Service, Inc.


Share your passion for insurance with the next generation!

InVEST educates high school and college students about insurance and the wide variety of careers in the industry. For more than 45 years, InVEST volunteers have been in the classroom dispelling the age old myth that the insurance industry is old, boring and doesn’t lead to a rewarding career.

Through a hands-on education approach with a variety of lessons students get an idea of what the insurance industry really is—a rewarding and lucrative profession that allows individuals to make a difference.

Professionals_open.jpg Students_closed.jpg 


The opportunity to invest in the future of your industry!

It’s no secret that we’re facing a real crisis in talent availability in our industry. For the independent agency system to have a flow of talented people available, we have to plant the seed of the career availability in young people. 

The reality is that most students don’t even have insurance on their radar when they’re choosing college majors, yet most colleges with an Insurance and Risk Management program, boast employment rates of over 90% for their graduates!  


Help students understand insurance!

A wealth of information is available to help you in the classroom, online and in the office.


The best way to interest a young person in the independent agency system is to let them see firsthand! We can help you reach out to a local high school InVEST program or a college with an Insurance & Risk Management program to offer an internship.

The intern that you hire might very well be your employee in the future!


Everyone has a story to tell! Share how and/or why you got into the business and the opportunities you found. 

Or you could speak about your own role in the industry. You never know what future industry leader or insurance consumer you might inspire!


​By speaking to an InVEST class, your caring for the community will come to the foreground. Have photos taken for use on your website, in your local paper, and to send to IIABNY for publication on our website. 

IIABNY invited InVEST students from 3 local high schools on a field trip to see insurance in action! See photos


A few ideas to consider:

Sponsor a bus to get students to and from an event! InVEST classes are always being invited to attend I-Day or site visits but they are unable to because transportation is an issue within the school district.


Provide business cards for InVEST students who are attending I-Day events so that they can present a professional image and participate in the drawings.


Invite an InVEST class to do job shadowing at your agency. 


Do you know a school board member, business teacher, or a career counselor at a local high school or have a contact in a community college’s business or college placement departments?

Give us a call & we can talk to them together about the benefits of starting an InVEST program.

See list of current programs


Another great way to get in front of the next generation is by representing InVEST at a High School or College Career Fair. 

We can help you reach out to the school & also provide some great handout materials. 


Reach recruits who know insurance!

The InVEST job board is a great way to find entry level, passionate help.


IIABNY thanks its Support New York Sponsors and encourages members to learn more about these companies!


Interested in becoming a Support New York Partner?

Learn about the benefits and fill out the form.

Please contact
 Jamie Deapo
800.962.7950 x232


Chair of the Board ($7,500+)

Gold Level ($5,000+)




Silver Level ($2,500+)



Friends of IIABNY ($1,500+)



AcadiaAllegany Co-Operative Ins. Co.Central.jpg

Facebook | Twitter | YouTube


Countryway Insurance

Encompass Insurance

Erie & Niagara



Facebook | LinkedIn | YouTube






 Fire Districts of NY Mutual Insurance Co





The Guardian 

 Ovation Payroll




Facebook | Twitter | LinkedIn​




 Iroquois Group


Kemper Preferred

Kingstone Insurance Co

Mercury Insurance Group

Facebook | Twitter


Narragansett Bay Insurance Company

Nationwide logo

PMC Insurance Group

Facebook | LinkedIn​

Facebook | Twitter | YouTube


Facebook | Twitter | LinkedIn​

Russell Bond & Co., Inc.


  Sterling Insurance Company




Superior Payment Plan, LLC

The Hartford


Facebook | Twitter | LinkedIn​

Facebook | Twitter


Facebook | Twitter | LinkedIn | YouTube​


Utica National Ins. Co.

Facebook | Twitter | LinkedIn | YouTube



Our association began as a group of local independent insurance agents working together on industry issues. Today, local associations are still the core of our association.

Find an event 


Week of Giving will take place October 14 – 21, 2017. Please consider taking part in this industry-wide volunteer initiative!

Volunteer registration is now open online and we invite you to explore opportunities on the Week of Giving website at There are already many wonderful volunteer projects posted, with convenient online sign up available, and additional projects are listed daily.